At first, the subject is shown the entire matrix and asked which letters they were shown. This produced an average of 4 correct answers.
Sperling's Partial Report Procedure: The subject is shown the entire matrix along with a high, medium or low pitched tone, each of which correspond with a specific row as shown to the left. The subject is only asked to reproduce the letters in the row that corresponds with whichever tone was played. This produced an average of 3 correct answers, a higher percentage than before. This procedure is what lead to Sperling's hypothesis that the iconic memory only had limited space. |
Shallow Processing
Structural: Perceiving things visually Phonemic: Perceiving things through sound Graphemic: Processing the letters in a word Orthographic: Perceiving the shape of things |
Deep Processing
-Perceiving how things are related -Thinking of the meaning of something -Processing the importance of something |